#8 best landing page builders

A landing page is an essential tool for marketers to build leads and grow their email list.

Using landing pages, you can promote eBooks, white papers, checklists, and special discounts or encourage visitors to sign up for email updates. Additionally, an optimized landing page can be used to generate relevant leads for your business, which can boost your PPC strategy.

If you want your landing pages to be effective, you need a builder that includes basic features such as predesigned templates, integration with email marketing services, and A/B testing and is affordable for small business owners as well as professional bloggers.

Listed below are the 8 best landing page builders you can use to create conversion-friendly landing pages.

Unbounce

Have you been wondering how to get more conversions? Try Unbounce, a landing page creation suite used by Later, Helix, and Zola. You can use it to build, launch, and optimize custom landing pages for any campaign. And it doesn't need any developer help.

You can drive more leads and generate revenue with Unbounce's pop-ups and sticky bars by displaying targeted pop-ups and sticky bars to specific users, thereby increasing conversion rates. With its powerful landing page builder, you can create mockups of brand concepts from scratch or start with one of its many customizable templates and save time.

Unbounce offers four plans designed for businesses of all sizes. The main differences between the plans relate to conversion and visitor limits, as well as the number of domains you can connect.

Hubspot

The HubSpot landing page tool is among the best-known tools HubSpot makes for digital marketers and salespeople. They describe their marketing service as everything you need to launch a successful marketing campaign that will attract customers and make them happy to do business with you.

The HubSpot enterprise marketing solution provides an excellent tool for creating landing pages.

HubSpot is a great platform for managing your landing pages, CRM, email marketing, and so much more, particularly if you are a SaaS company, real estate company, or marketing agency.

Leadpages

With 160+ free templates and the drag-and-drop builder, Leadpages offers the most features for every price point, making it the cheapest platform we've reviewed to date. If you've already been testing through another tool, the $25 monthly price makes it a great value for money. Although A/B testing is not included in the Standard package, the $25 monthly asking price makes this a great option.

Leadpages' Pro package includes all Leadpages A/B testing capabilities, while the Advanced package allows you to integrate with HubSpot, Marketo, and Salesforce - plus the ability to create five additional sub-accounts for clients.

Wix

The reason Wix has millions of users worldwide is simple. Wix makes it easy to design and build great-looking websites. Due to its intuitive drag-and-drop user interface, Wix has the lowest learning curve on the list.

Since Wix offers free pricing, it is the most suitable option for users looking to get started. The Wix platform also integrates with more than 50 payment processors.

Furthermore, you can create ecommerce landing pages to showcase new products and promote exclusive deals if you are focused on ecommerce.

Heatmaps are also available in Wix to optimize the conversion rate by optimizing the user experience.

ConvertKit

In addition to offering robust email journeys, Convert Kit also provides a first-rate landing page builder.

It is also free to get started.

Various templates are available, each of which can be customized in many ways. Further, Convertkit provides thousands of images through its partnership with Unsplash. But Its main selling point is its seamless integration with third-party tools.

Also, segmentation tagging can be used to create systems that personalize your messages for increased conversion rates.

Instapage

This is one of the most popular landing page builders on the market. It has all the features a landing page builder needs to convert traffic.

Starting at $199/month (yearly), the basic plan gives you access to hundreds of mobile-friendly pre-designed templates that are conversion-optimized.

Also included is an amazing image library featuring royalty-free stock images, vectors, and videos. The easy-to-use drag-and-drop page builder allows you to create stunning landing pages quickly.

With Instapage, you can also seamlessly create landing pages that integrate with almost all leading email marketing platforms (ESPs), which makes building an email list extremely easy.

Clickfunnels

The ClickFunnels platform is a complete landing page builder and marketing funnel tool. Its primary function is to convert leads into customers through landing pages.

Originally intended as a simple sales tool, ClickFunnels has evolved into a landing page builder used by thousands of entrepreneurs and businesses.

ClickFunnels offers a wide range of out-of-the-box templates and many automated features, such as email triggers based on customer behavior.

Besides this, if you purchase its highest tier package, you will also be able to start your affiliate program, utilizing Facebook Ads or PPC to send targeted traffic to your first landing page and capture leads for your mailing list.

The ClickFunnels service boosts conversion rates by guiding your visitors through every step of the sales funnel. In addition, you receive a wealth of useful resources on creating landing pages and the overall marketing funnel.

Swipe Pages

Swipe Pages is a great landing page builder that promises to deliver ultra-fast loading AMP landing pages. It has been used by over 7,500 marketing teams worldwide.

Starting at $29/month, Swipe Pages is one of the more affordable options listed - and the quality of their platform and templates rivals those of their competitors, charging 10X as much.

- Final thoughts: Your choice of platform will vary based on what you wish to accomplish with your landing page.

Choosing the right landing page builder isn't a question of right or wrong. Platforms each have their strengths and weaknesses.

It is important to consider your budget and business goals when weighing your options to determine which platform is most suitable for your business.